01
Owned Attention
An owned network of cannabis and CBD blogs and social channels, run in-house by Herb Hype Marketing. Seeds demand into commerce and clinical at the source, and monetizes via affiliate, lead-gen, and inbound to portfolio.
Nexleaf Group
Operating infrastructure for industries banks won't serve.
Fourteen brands. One operating system. Owned audience, owned commerce, owned payments — across cannabis, cross-border telemedicine, and high-risk verticals conventional infrastructure refuses to operate.
€12M+
B2C revenue (LTM)
8
Live brands
120K
Owned social reach
2,500+
Verified customers
01 — Why this matters
The case in five lines.
€12M+ in B2C commerce revenue over the last 12 months
A four-year operating track record, building and running the group since 2022
An owned payment rail, Gatorpay, with four live integrations: Ramp, MoonPay, Transak, Onramp Money
Regulatory positions across cannabis, cross-border telemedicine, and high-risk payments that a new entrant cannot replicate inside an acquisition window
One vertically integrated flywheel: owned audience funds commerce, commerce settles on owned payments, payments fund retention
02 — The compounding model
Five layers. One stack.
Audience funds commerce. Commerce settles on payments. Payments funds retention. Each plane is profitable alone; together they compound.
02
Direct Commerce
DTC margin across CBD, headshop, wholesale, and cannabis cultivation supply.
03
Telemedicine
Recurring consultation and prescription revenue across three jurisdictions.
04
Payments Infrastructure
Crypto-checkout routing on owned rails (Gatorpay). Pre-customer pilot since Q4 2025; transaction-fee monetization activates once portfolio merchants migrate.
05
Partner Network
Revenue-share and affiliate income from third-party platforms riding the same audience.
Each layer is independently profitable. Together, they reduce CAC, capture more of the value chain, and create switching costs no single-vertical operator can match.
03 — Portfolio
The assets, by layer.
Fourteen operating and pre-launch entities across commerce, clinical, infrastructure, retention, and attention.
Commerce
5 assets
Telemedicine
4 assets
Infrastructure
2 assets
Community & Retention
1 asset
Attention
2 assets
Cannabis commerce
Telemedicine
High-risk payments04 — Market
Three markets. One connective layer.
$100B+
by 2030Global cannabis market
Projected total across medical, recreational, and CBD-adjacent segments as more jurisdictions move toward legalization.
Industry estimates: Grand View Research, Statista (2024)
$450B+
by 2030Digital health & telemedicine
Projected global market driven by cross-border prescription access, asynchronous care, and recurring digital primary care.
Industry estimates: Polaris Market Research, Statista (2024)
$50B+
addressableHigh-risk payments
Multi-tens-of-billions in underserved processing volume across cannabis, adult, gaming, and crypto-native commerce.
Internal estimate from public processor disclosures
Nexleaf operates assets in all three — and owns the infrastructure that connects them.
05 — The thesis
Why this is hard to replicate.
01
Regulatory positions.
Cannabis commerce in the EU, cross-border telemedicine across three jurisdictions, and a high-risk payment rail. Each category carries multi-year licensing lead time. A new entrant cannot replicate the stack inside an acquisition window.
02
CAC captured at the source.
Owned audience drives owned commerce. Owned commerce settles on owned payments. Owned payments funds owned retention. The marginal customer in any new vertical costs less than the last — the flywheel is the spread.
03
Software leverage on regulated-industry margin.
AI workflows replace headcount across content, support, compliance, and merchandising. Operating leverage on regulated revenue — a combination almost no operator at this scale has.
04
Modular without fragile dependencies.
Each entity owns its license stack and customer base. The shared infrastructure is the multiple, not a dependency. The system can be acquired whole or in parts without integration tax.
06 — Trajectory
Four years to a holding.
2022
Commerce launches in B2C and B2B in parallel
Cannabuben (premium CBD direct-to-consumer) and Hempwholesale Europe (B2B distribution arm) go live in Germany on day one — the commerce layer is built consumer + wholesale from the start. Cannabuben builds 2,500+ verified Trustpilot customers over the next four years.
2024
Retail-adjacent expansion
Highpurchase launches as the headshop arm — bongs, vapes, grinders, consumption hardware — capturing the spend adjacent to existing CBD demand.
2025
Telemedicine and community layers open
Docto24 launches in Germany as a patient-facing telemedicine platform for medical cannabis, ED, migraines, and sleep disorders. Weedoro launches as the community platform connecting users with clubs, CBD shops, events, and doctors.
Q4 2025
Gatorpay payment routing enters pilot
Crypto-checkout routing goes live in pre-customer pilot. Technical integrations confirmed with Ramp, MoonPay, Transak, and Onramp Money. Architecture: EUR via SEPA Instant in, crypto out (USDT, USDC, ETH, BNB, MATIC, SOL).
December 2025
Holding consolidated in Cyprus
Nexleaf Group Ltd incorporated (HE 485078, Limassol) as the holding entity to consolidate the operating brands under one parent. Director: Brian Basler. Cyprus jurisdiction selected for EU passporting and treaty network.
2026
In-development rollout
In development and early pilots: Nexdoc (white-label telemedicine SaaS, Germany), Mediara (Swiss medical-cannabis telemedicine), Docto24 South Africa, Thailand telemedicine pilot. Hempwholesale Europe distribution expansion. Gatorpay first paying merchants.
From a commerce layer launched B2C + B2B in 2022 to a consolidated holding across commerce, clinical, and payments four years later. The next eighteen months are pipeline.
07 — Operator
Operated, not assembled.
Brian Basler has built and run the group hands-on since 2022 — from the first commerce brand to a consolidated holding across commerce, clinical, and payments.
Since 2022
Four years building the assets hands-on — not assembling them through acquisition.
Director
Consolidated the operating brands under Nexleaf Group Ltd (Limassol, Cyprus) in December 2025.
Full-stack operator
Commerce, cross-border telemedicine, and payments — plus the AI-native operations layer that runs across them.
Operated in-house
The whole operating stack — growth, payments, software, audience, and licensing — is built and run by the group, not outsourced.
AI-native operationsIn-house growth engineOwned payments railOwned audience networkWhite-label telemedicine SaaSB2B distributionCommunity & retentionMulti-jurisdiction licensing
08 — Traction
Verifiable, not narrated.
2,500+
Cannabuben verified customers (Trustpilot)
8
Live brands across commerce, clinical, community, and growth
6
Pre-launch entries in development
4
Public Gatorpay integrations (Ramp · MoonPay · Transak · Onramp Money)
2
Active jurisdictions (Germany · Cyprus)
120k
Combined owned social following
5
Owned blogs across Europe
Dec 2025
Holding consolidated under Nexleaf Group Ltd
Customer proof
Rated by thousands of real customers.
2,500+
verified customers
CannabubenTrustpilot
1,650+
patients
Mediara★ 5.0 · Trustpilot
09 — Technology
Software leverage on regulated margin.
AI-native operations
Proprietary workflows automate content production, customer support, compliance review, and merchandising across every portfolio company. One playbook, deployed N times.
Unified growth engine
An in-house performance and SEO team operates across every brand. New assets launch with day-one demand instead of a cold-start CAC curve.
Regulated payments rail
Gatorpay is the in-house crypto-checkout routing layer being built for industries traditional processors decline. Live in pre-customer pilot since Q4 2025; partner integrations with Ramp, MoonPay, Transak, and Onramp Money in place. Owning the rail is the structural moat once portfolio merchants migrate.
The result is an operating model with software-like operating leverage in industries that traditionally don't have it.
Gatorpay · live routing integrations
Ramp
MoonPay
Transak
Onramp Money
RampMoonPayTransakOnramp Money10 — Risk & mitigation
What could go wrong.
The real risks of operating in regulated, high-risk industries — and how the structure is built to absorb them.
Regulatory change in cannabis and telemedicine
Multi-jurisdiction diversification (Germany, South Africa, Thailand) and operations that adapt to new frameworks — Docto24 is preparing for in-person initial consultations under the proposed MedCanG amendments. Licensing lead time also raises the barrier for new entrants.
Banking and payments access for high-risk verticals
This is the thesis, not an afterthought. Gatorpay is an owned crypto-checkout rail — EUR in via SEPA Instant, settlement out in stablecoins and major chains — reducing dependence on the traditional processors that decline these industries.
Concentration in early markets
The operating base is Germany-weighted today. The Cyprus holding (EU passporting and treaty network) and the cross-border pipeline are built to broaden the footprint across the EU, South Africa, and Thailand.
Pre-revenue pipeline execution
Pipeline entities — Gatorpay merchants, Docto24 South Africa and Thailand — scale on a profitable commerce base (€12M+ LTM), not from zero. Status changes only after meaningful customer activity; nothing is claimed early.
11 — For investors
Questions, answered.
- What is Nexleaf Group?
- A holding company for regulated-industry digital infrastructure: owned audiences, owned commerce, owned telemedicine, and the payment rail that connects them — across cannabis, cross-border telemedicine, and high-risk fintech.
- Why a holding company, not separate businesses?
- The shared infrastructure is the multiple, not a dependency. Owned audience funds owned commerce; commerce settles on owned payments; payments fund retention. Each entity keeps its own license stack and customer base, so the group can be acquired whole or in parts without an integration tax.
- Why now?
- The assets already operate and generate revenue (€12M+ in B2C commerce over the last 12 months), legalization and digital-health adoption keep expanding the addressable markets, and a defined pipeline — Docto24 in South Africa and Thailand, Gatorpay merchants — is ready to scale on infrastructure that is already built.
- What are you raising?
- Growth capital to scale the pipeline on a profitable, multi-vertical operating base. Amount, valuation, and a detailed use of funds are shared under NDA in the data room.
- How do you handle regulatory risk?
- Regulatory position is the moat, not only the risk: cannabis commerce in the EU, cross-border telemedicine across three jurisdictions, and a high-risk payment rail each carry multi-year licensing lead time a new entrant cannot replicate inside an acquisition window. Operations adapt to change — Docto24, for example, is preparing for in-person initial consultations under the proposed MedCanG amendments.
- Who runs Nexleaf?
- Brian Basler has built and run the group hands-on since 2022, and consolidated the operating brands under Nexleaf Group Ltd (Limassol, Cyprus; HE 485078) in December 2025.
- How do I see the financials?
- Request data room access. After a mutual NDA, we grant read-only access to an indexed data room — operating financials, processing volume on Gatorpay, telemedicine consultation counts, licenses, and key contracts — typically within 48 hours.
The raise
Raising growth capital to scale a profitable, multi-vertical group.
On infrastructure already built and operating. Capital funds the pipeline: Docto24 in South Africa and Thailand, and Gatorpay's first merchant cohort.
Mutual NDA, then an indexed data room within 48 hours.info@nextleaf-group.com